Friday, September 14, 2012

Campaign Marks. Revised.

This is an assignment that I worked on a few semesters ago, the assignment was to create a campaign for a solar-electric oven created by the SunBD Corp check the product out here. Through our research of the product we determined our target audience and possible solutions for the campaign.

I began my design process with the creation of a logo for the product as there was not an official one for it. In my design for my logo I used a typeface for the SF that had strong organic shapes. The graphic in the logo design is reciprocal of the solar oven's actual design with a sun in the background of the logo to emphasize it's solar qualities.

For my campaign design I employed a more classical style of design; as I always liked the clothing and interior designs of the 1950s I looked there for inspiration. Running with the tagline "Not your Nana's Oven" the campaign took off. I found images that I felt held good maternal and classical feelings with an incorporation of food and old style ovens. The campaign is finished off with minimal copy at the bottom of the layouts to increase awareness of the product.

Revisiting this design, I took advice from other designers and worked to build a stronger hierarchy with the type as well as created a greater continuity with the type at the bottom. By using Futura throughout the ad campaign I create a more modern feeling which I feel is adequate for the product. I changed the layout a bit by adjusting the color pallets and to one that I felt exemplified the images and product more; by changing the color bar from panning to across the bottom to a left orientation I worked to create a directional move for the viewer's eye to work around the ad more fluidly and make the type easier to read. I further refined the logo as the original model was quite rough and did not work at larger scales, added color for the final logo design.

First Drafts

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